adidas UltraBOOST 3.0 Launches with 11 Colors

Adidas’ UltraBOOST line has proved to be wildly successfully. It’s given the Three Stripes a brand new demographic of consumers. These aren’t your daddy’s running shoes. Nah, these are worn by sneakerheads every day now.

Adidas has just introduced the third version of the sneaker, which will be releasing tomorrow. Here’s more straight from them:

The Primeknit features an updated rib structure for an even better fit, support and breathability. This season’s color is inspired by the elements and each is purposeful and carefully considered. The saturated night shades of winter make their way into steely blues and reds that represent the raw, unpolished inspiration behind the materials.

Pick up your pair for $180 at adidas.com starting tomorrow.

Photos courtesy of adidas