We introduced you to BRANDBLACK back in September. Now, the brand new sneaker brand is ready to roll, announcing its first brand athlete: Los Angeles Clippers guard Jamal Crawford. Tonight in L.A., the official launch is going down, and we’ll be in the building to give you all the details. But first, the official announcement of the Crawford signing, from our friends at BRANDBLACK:
BRANDBLACK is proud to announce its relationship with NBA star Jamal Crawford of the Los Angeles Clippers. With the brand’s mantra “A Different Way to Fly”, BRANDBLACK is dedicated to those individuals who compete at the highest level, and whose fashion reflects their distinctive style on and off court.
Born in Los Angeles, BRANDBLACK pays homage to the area’s boundary-breaking aerospace industry heritage through the use of advanced designs and fabrications that emphasize performance, strength and minimal weight. Los Angeles also affords BRANDBLACK a rich design tapestry that reflects the region’s status as a sports innovator, entertainment capital and fashion center.
Jamal Crawford, one of the NBA’s most distinctive players, defines what it means to wear BRANDBLACK. Jamal is known for his peerless ball handling, lightning quick first step and the remarkable range of his jump shot. He combines the flair of street basketball with the fundamentals of a seasoned pro. The NBA awarded Jamal the Sixth Man of the Year Award for the 2009-2010 season, recognizing him for his team-first attitude and exceptional production. Jamal ranks 10th among active players in career 3-point shots made with approximately 1,400.
“Joining BRANDBLACK was an easy decision for me,” said Jamal. “The performance and aesthetics of the line is second to none. The minute I began to play in the shoes, I knew that I never wanted to wear another brand. The craftsmanship and overall design of the shoe was beyond my expectations. Being BRANDBLACK’s first global ambassador affords me an opportunity to impact the style of the game that I love and to start my own legacy in sports apparel.”
BRANDBLACK has entered into a multi-year partnership with Jamal, who will be featured in an upcoming media campaign designed to reflect BRANDBLACK’s distinctive style. Jamal will begin wearing his signature line of BRANDBLACK JCrossover shoes later this NBA season.