by Chris O’Leary / @olearychris

The sneaker store formerly known as Schuh-You has undergone a number of changes. First, it’s got a new name. Now known as Afew Store, the boutique in Dusseldorf, Germany has remodeled and is reopening its doors on July 16.

The most notable change is that the store glows in the dark. Brothers and co-owners Andreas and Marco Biergen began the tweak to their shop in April of this year and are celebrating the reopening this weekend with a Matt Stevens “MAX100″ Nike Air Max 1 exhibition and a kickoff BBQ.

Check the pics below for a look at a fresh, fresh store that takes on a cool look in the dark.

Pics via Afew Store, info via CounterKicks.