Meet Brandblack—a brand new footwear and apparel company launching in early November 2013, birthed from the brain of David Raysse, former Director of Basketball at adidas and one-time lead designer at FILA. Raysse, who designed the Grant Hill II, is bringing Brandblack to basketball beginning on November 12.

Brandblack hopes to fuse the “aestheticsensibilityofhighfashionwiththemostadvancedtechnologyinthe industry.” Basically, high fashion x high performance basketball shoes. We’ll have much more from Brandblack closer to the brand’s launch. In the meantime, for more, follow @brandblackla on Instagram.