Last week, we were invited to check out the launch party of ISlide, a brand new custom slides brand that’s hoping to change the athletic sandal game. How? By letting consumers—more like, players—design the slides themselves. That means you can put your name, logo, or even your own face on a pair of comfy, premium sandals. Imagine slipping into a customized pair of slides post-game that have your name and number on them, or hey, maybe even your favorite basketball magazine’s logo? Check out the launch video and some photos above, and read on for more info straight from our friends at ISlide:

ISlide, Inc. has announced the launch of its new, premium, custom athletic sandal company that emotionally connects with a wide variety of consumers in a creative, personal way.

The company founded by Justin Kittredge, a 13 year footwear industry veteran, enables consumers to create their own design on high quality, athletic sandals enabling individual expression and self-representation with peers, family, and friends.

Each sandal offers the newly designed Relief Pro Lining [pronounced ripple] technology – a wave-like, antimicrobial foam footbed designed to help feet recover after workouts. Each pair also includes the highest quality midsole EVA foam cushion, a signature sneaker inspired outsole and an ultra-soft, lyrca adjustable strap to ensure a smooth, comfortable fit.

With big and small box retailers already buying into the product, ISlide sandals are entirely customizable via an online, fully responsive website enabling all consumers to choose from 3 color strap options, upload and position logos and personal Ids, add graphics, and choose from 20 different color options for font.

“We live in a world where fashion and sports merge at every axis. Consumers, especially athletes, want to be different and expressive, all while wearing a premium product,” said Justin Kittredge, Founder and President of ISlide, Inc. “Our sandals provide the solution for consumers and gets them excited and engaged, allowing them to feel proud to stand in what they stand for. “

ISlide, Inc. is also giving back with their newly created program called ISlide4Good – IS4G will highlight one sports charity for one week on the company’s website. For that week only, the ISlide design team will create an exclusive sandal and apparel line for the featured charity of the week. $4 from every purchase for that charity’s product line will be donated back to the featured charity’s cause. Example charities such as Harlem RBI and Grassroots Soccer are eagerly in line for this program’s launch.

For more from ISlide, follow @ISlideUSA on Twitter and Instagram, check them out on Facebook or at ISlideUSA.com.