by Chris O’Leary/@olearychris

As a key component of the upcoming World Basketball Festival in NYC, Jordan Brand has announced another WBF-specific retail release for this week.

Starting Thursday, August 12, Harlem sneaker store Atmos will transformed into a Jordan-only pop up store. Atmos, along with the House of Hoops in Harlem will be carrying some exclusive product.

One of those exclusive products is a collaboration between JB and Skull Candy. The two have come up with the Air Jordan IX retro x Skull Candy “For the Love of the Game” pack (see pics below).

A few notes on the shoes from JB:

- Re-engineered classic inspired by Japanese influences and the global reach of Michael Jordan’s legendary status.

- The University Blue colorway represents MJ’s roots and the Brand’s North Carolina heritage

- The heart design on the shoe reflects Jordan’s motto, “For The Love Of The Game”

- The sole features multi-lingual details that represent the globalization of the Brand

And just to keep it limited, there have only been 23 packs made.

JB Skull Candy 1JB Skull Candy 2JB Skull Candy 3