Located at 2-8 Wellington Street, Asia’s first Jordan-only store has officially opened in Hong Kong’s Central District. Among the exclusives at the store are custom jerseys and tees, and wear-testing space.
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“Jordan Brand always strives to bring the best performance products and services to our consumers in the Greater China region,” explains Eric Wei, GM of Jordan Brand Greater China. “The opening of Jordan 8 Wellington is a big step forward. We hope to bring this brand new, premium consumer experience to other cities soon.”
Jordan 8 Wellington is the first Asian Jordan door to adopt the brand’s new design concept, which originated at Chicago’s 32 South State Street store and which celebrates the legend of Michael Jordan through art installations and historical displays. Specifically in Hong Kong, a stunning Jumpman centerpiece by renowned artist Michael Lau connects the Jordan legacy to local culture. A wall of sneakers, encompassing the entire Air Jordan I-XXX collection, and graphic icons on the floor also recall the remarkable journey of His Airness.
Photos courtesy of Nike