Jordan Brand Reintroducing 166 Flatbush in Brooklyn This Week (PHOTOS)

by April 12, 2016
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The Jordan Brand Classic returns to Brooklyn on Friday, April 15 and to celebrate its legacy, 166 Flatbush is set to re-open. If you don’t remember, 166 Flatbush was the pop-up retail space that Jordan Brand created for last year’s All-Star Weekend—resulting in long lines of Jumpman fans hoping to get a glimpse of the space and their hands on some J’s. It officially opens on Wednesday at 6:23 p.m. ET.

Check out the photos above of the 166 Flatbush space, located across the street from the Barclays Center. Here’s more info, straight from the brand:

Paying respect to the basketball culture in New York City and building upon the Jordan Brand Classic’s energy, Jordan Brand will reintroduce 166 Flatbush as a pop–up boutique for Nike+ members only. 166 Flatbush brings the best in class services, experiences and product to the city. For more information on this week’s activities and sign up to become a Jordan member, visit jordan.com/jbc.

On Friday, the JBC games will tip off at 1:30 p.m. ET, with the International game, then the National girls’ game and the NYC Regional boys’ game before the main event, the East vs. West National boys’ game at 8 p.m. ET. To see the full rosters and get more info, go here.

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