Jordan Brand’s 32 South St. Fashion Show Recap

by October 20, 2016
jordan brand

For about three hours on a Tuesday evening, Chicago’s Station 23 was transformed into a venue for a fashion show. The basketball courts located upstairs at the Jordan Brand store in the Windy City were replaced with a runway, television monitors, and tables for cocktails for a night dedicated to the Air Jordan I–”The One That Started it All.”

With many of the city’s tastemakers and influencers on-hand, stylist Aleali May curated several looks paying tribute to the famed sneaker. The “Black Toe,” “Shattered Backboard” and “What The” editions were all on display in full glory. The Air Jordan VI “Pinnacle” and Air Jordan XXXI “Chicago” also found the spotlight, among other items.

Adding to the flavor, several of Chicago’s best fashion boutiques and brands were featured including Fat Tiger, Sir & Madame, OG Brand, Robotic Minds and RSVP Gallery.

What started as an obscure shoe banned by the league has now become a fashion icon in itself. With the fashion taking place in Chicago, the shoe’s legacy has officially come full circle.

Pictures courtesy of Jordan Brand


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