When the McDonald’s All-American Games return to Chicago in 2012, a new company will be outfitting the country’s best high school basketball players. Today, McDonald’s announced that adidas will be the official footwear, uniform and apparel provider for the March 28, 2012 celebration of the nation’s best prep ballers. Perhaps it’s fitting that a company whose frontman—Derrick Rose—plays his home games at the United Center would sponsor the event, and adidas promises to bring “a new look” to the games. The details, courtesy of adidas:
“adidas has a well-deserved global reputation for delivering innovative, stylish, performance-based footwear and apparel,” said Douglas Freeland, director of the McDonald’s All American Games. “Teaming up with adidas further elevates, and cements, the McDonald’s All American Games as ‘best-in-class.’”
The McDonald’s All American Games is the premier showcase for the top high school basketball talent in the country, and annually selects 24 boys and 24 girls from a pool of more than 1,500 nominees nationwide to compete in the annual event.
“The best young players in the country compete at the McDonald’s All American Games and we’re excited to partner with the most elite high school basketball showcase in the country,” said Lawrence Norman, adidas Vice President of Global Basketball. “Our latest on-court uniform innovations and industry changing lightweight footwear are a perfect fit for this prestigious high school basketball event.”
The 35th annual Boys Game will be broadcast live on ESPN at 8:30 p.m. CT, and the 11th annual Girls Game will air live on ESPNU at 6 p.m. CT. Ticket information for the 2012 McDonald’s All American Games will be available in January 2012, and will be shared on mcdaag.com, @McDonalds and Facebook.com/McDonalds. Proceeds from the McDonald’s All American Games benefit Ronald McDonald House Charities.
Last year, the 2011 McDonald’s Games were sponsored by Reebok.