by Eric WoodyardNike Air Max LeBron VII

This is a public service announcement…

The Nike Air Max LeBron VIIs are the hottest basketball sneakers in the game right now!

With the seventh release of the LeBron James signature shoe, I have to admit that it sounds a little cliché to list the latest shoe as the greatest shoe but it’s true. There no other way to explain it because it’s clearly the best of the bunch.

“The New LeBron VII takes my signature line to a new level of innovation,” LeBron James said on www.nikebasketball.com.

Nearly every aspect of the shoe is beautiful which forms to make the product an overall masterpiece. Not only is the shoe eye candy for sneakerheads, it also provides maximum comfort and stability to the foot while still managing to pay homage to a few the King’s best personality traits.

Ditching the Zoom technology that was incorporated in the previous six sneakers and replacing it with the new Max Air 360 unit, James quickly shows that he’s willing to improve every aspect of his sneaker’s on-court performance. This unit contains 80 percent more air than the previous full-length unit and I can tell you from personal experience that it makes a hell of a lot of difference. This unit provides that walking-on-pillows feel and makes you forget that you’re even wearing a shoe at times.

Nike also decided to incorporate the Flywire technology into the product as well (a la Nike Hyperdunk/Hypermax) which drastically decreases the weight of the shoe. LeBron’s shoes have generally become known for heaviness and bulkiness, but this shoe is very lightweight.

The difference between the Flywire used in this sneaker than it was in previous Nike products is that a double-layer of the technology is crafted into the shoe. The double-layer Flywire is great for managing harder cuts because it makes the shoe stiffer and more durable to hold the inner beast of King James or anyone else for that matter.

“When designing the Air Max LeBron VII, we envisioned a shoe that was both strong and comfortable,” Nike Footwear Designer, Jason Petrie said on nike.com. “We delivered a shoe that is a perfect combination of superior performance and luxurious style, embodying LeBron himself.”

Paying homage to the legendary of LeBron James, as with all of the others, was also a theme of the shoe as several hints are placed throughout the shoe to remind you just whose shoes you are wearing. These include his symbol obviously, his autograph on the tongue, as well a few of his favorite punchlines (Passion, Fearless, Tradition, Community, Family, Loyalty) in several parts of the shoe.

Outside of all the technological details that went with the creation of the product, it’s just very stylish. You can rock the shoe with jeans or sweatpants and still look hot while doing so.

After purchasing the shoe, I decided to wear the shoe to a step-show on our campus and one of the security guards asked me if they were Michael Jordan’s? This is the ultimate complemeNike Air Max LeBron VII boxnt for a basketball sneaker.

Despite all of the innovative qualities with the production of the shoe, it doesn’t come at a cheap price. The suggested retail is a hefty $160.

For a struggling college student like myself, satisfying that passion for flashin’ is pretty expensive for this product, but I truly believe that the Nike Air Max LeBron VIIs are worth the investment.

Pros: Quality, Style, Comfort

Cons: $160 Price Tag

Verdict: Must Have!