Here we go. The Nike Mag is coming to the public. 89 pairs outfitted with Adaptive Lacing are available through a digital draw that’s open from now until October 11. Winners of the draw will be notified on October 17.
To enter the draw, hit up Nike’s Mag website or download the Nike+ app. Tickets for the draw cost $10, but there’s no limit on how many times one person can enter. All proceeds will benefit the Michael J. Fox Donation in their mission to find a cure for Parkinson’s Disease.
One pair of the Nike Mag will also be auctioned live in three places: Hong Kong on October 11, 2016; London on October 14 and 17; and in New York on November 12 at The Michael J. Fox Foundation’s benefit gala, “A Funny Thing Happened on the Way to Cure Parkinson’s.”
The 2016 Mag features Nike’s brand new Adaptive Lacing technology, which will also make an appearance on the HyperAdapt 1.0. The sneaker senses its wearer and tightens or loosens accordingly. The Mag also comes with lights on the collar strap, heel and outsole.
— Nike (@Nike) October 4, 2016
Nike first partnered with the Foundation for Parkinson’s Research in 2011. A version of the shoe was built for the Foundation and auctioned, raising nearly $10 million in 10 days — 100 percent of which went to fund critical Parkinson’s research. Last year, gave the first adaptive Nike Mag shoes to Michael J. Fox, which he debuted on The Jimmy Kimmel Show.
Check out the gallery up top for pictures of the Mag and the video below for more information. Great Scott!
Images courtesy of Nike