by John Brilliant / @CounterKicks
NBA All-Star Weekend is as much a grand stage celebration of the League’s midpoint mark as it is the sneaker industry’s official kick-off phase of what’s arriving in stores right now and what’s to come.
Throughout this past weekend in Orlando, I followed around the player participants everywhere. On court for each night’s events at Amway Center, at practice inside the Orange County Convention Center during NBA’s Jam Session, and even backstage for media session interviews with my camera all focused on one thing: kicks.
Want to see the souped up, spaced out foot rides adidas, Nike, Under Armour, Reebok, AND 1 and PEAK put together for pro basketball’s annual mid-season celebration? Flip through the gallery slideshow above and you might feel a little like you were on the ground in Orlando too.