The Reebok Classics’ Fall 2012 collection is here, with the Classic Jam set for an upcoming release. According to Reebok:
The Classic Jam represents a mash-up hybrid of some of Reebok’s top Classics styles. Reebok took inspiration from four different sneakers in the archives to develop this unique design. The sole was inspired by the Reverse Jam, the TPU support eyelet was taken from the Original Pump, the TPU heel counter from the Dual Pump Runner and stitch detailing from the Pump Twilight.
Legendary bosses in the business like Rick Ross as well as up-and-comers like BrandUn DeShay have already started rocking the Classic Jam. BrandUn DeShay, who was part of Odd Future and was nominated for XXL Magazine’s 2012 Freshman Class, will be featured in his own Reebok Classics campaign supporting the new Classic Jam. Above, you can check out the behind-the-scenes video from BrandUn’s shoot in NYC here where he freestyles his new single “Where’s Summer.”
Navy/tech red and Black/flat grey/white will be available at Finish Line beginning August 1 for $85.