adidas is inviting fans across the globe to tune in to www.facebook.com/adidasbasketball during All-Star Weekend to roll VIP with the one and only Snoop Dogg. The legendary rapper and West Coast icon will turn on the camera and give fans an up-close, unscripted  view of what it’s like to experience All-Star as a VIP: walking the red carpet, performing on stage, hosting and starring in the adiHOOP 3- on-3 celebrity tournament and mixing it up with fans, celebrities and some of the greatest athletes in the world.

To find out exactly when Snoop turns the camera on, LIKE www.facebook.com/adidasbasketball.

Here’s a YouTube video message from Snoop inviting you to roll VIP with him at All-Star Weekend.