“Primo” translates to First or Top Quality. Which makes sense for this silhouette that combines a familiar UA midsole with a premium leather and a waxed canvas upper.

The Primo is available in black, blue and grey colorways. It launches in early November for $150.00 at boutiques only nationwide, including Social Status, Sneaker Politics, Concepts, Bait and others.

Keep it locked for official release date.

Pictures courtesy of UA