Today, the Jordan Brand launched its NBA All-Star Weekend consumer experience at Pearl Pavilion, right across the street from Madison Square Garden. Guests included Carmelo Anthony, as well as footwear designer Tinker Hatfield and Howard “H” White, who together took part in a Q&A.

Check out the above photos of the venue’s Hallway of Greatness and much more, courtesy of Jordan Brand.

In addition, SLAM was there for a sneak peek yesterday and snapped a few photos of our own.