Panini, the NBA’s trading card partner company, just released a new ad featuring Brandon Ingram, Jaylen Brown, Kris Dunn, Buddy Hield, Thon Maker and Marquese Chriss. In the 60-second spot, the rookies are mirrored by a youngin’ who’s just discovering his love of the game.

Panini is riding a wave of recent NBA success. Here’s more from them:

Panini’s NBA rookies last year outperformed its NFL first-year players; and, there’s a trend of younger collectors toward basketball.  Looking at the Beckett’s price guide, same product/same price point, the two top-selling NFL rookie cards last season were Marcus Mariota and Todd Gurley ($500; $400).  In comparison, the two top-selling NBA rookie cards were Karl Anthony Towns and Kristaps Porzingas ($3,500; $2,000).

Check out the video up top.

Video courtesy of Panini