Chris Paul Brings L.A. to a Standstill (VIDEO)

Jordan Brand is going all out for the launch of the CP3.VI. The latest example of that is this flick they unveiled this week. An artsy, hip and certainly painstaking video to shoot, CP3’s “Frozen Moment” is, as JB’s YouTube explanation reads, “a live ‘frozen’ moment using a chain of Chris Paul doubles in Venice Beach, CA. What unfolds is a unique traction story of how CP3 cuts through L.A.”