by Lang Whitaker

As Jay might say, Exclusive!

Here’s your first look at the upcoming NBA on TNT commercials, starring New Jersey Nets co-owner Shawn Carter. There will be a series of spots with Jigga, which according to TNT, “show Jay Z sharing his ‘truths’ during a thought-provoking interview on core themes, such as competition, talent, stardom and legacy, during a ride through the streets of Manhattan in the back of a chauffer-driven car. The underlying essence of the series tracks the stages of a superstar athlete, which parallel that of an entertainment mogul.”

The commercials will start running on national TV tomorrow. But we’ve got it first…