Pepsi is transforming Kyrie’s popular ads into a feature-length film.
JUST IN: Pepsi confirms Kyrie Irving will star in “Uncle Drew” movie https://t.co/F3A1OiMwW1
— Darren Rovell (@darrenrovell) February 16, 2017
The screenwriter on the project, Jay Longino, says to expect plenty of cameos from current and former NBA stars.
“Pepsi and Kyrie Irving are looking forward to expanding the Uncle Drew universe,” Lou Arbetter, who is general manager of Creators League Studios, Pepsi’s new in-house production company, said in a statement.
The film release date at this time is unknown. It’s also not clear how much Pepsi product will be featured in the film, as the idea of a commercial turned into a mainstream movie is unprecedented.
“I’m really proud of what we’ve been able to build with Pepsi,” Irving, who has been intimately involved in all the Uncle Drew scripts, told ESPN.com. “And even more excited for what’s ahead.”
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