Ten years after being crowned a national champion in his senior year of high school, LeBron James sat down with Audemars Piguet to discuss what was going through his mind at that time. More details below:

“When his high school basketball team from Akron, OH, is about to face its final chance of making it through national championship during their last season playing together, the only pressure LeBron James feels is the one he puts on himself: to win and not let down his team. Becoming the best in America was the team’s goal since fifth grade and all their efforts and late trainings were geared towards this objective. It paid off.

Ten years later, LeBron reflects on this particular time in his life: setting goals for the team and himself, playing and winning—not only thanks to talent but also intense training and willpower—is what shaped him into the man and the champion he has become today, perfectly embodying Audemars Piguet’s philosophy: ‘to break the rules, you must first master them.’”