Carmelo Anthony’s Jordan Melo M9 is set to hit retail shelves on Wednesday. In celebration, Jumpman created this 30-second TV spot called “The City That Made Me,” which will have an accompanying three-part web doc series chronicling Melo’s connection to New York City. Remember, Melo was born in Brooklyn and raised in Red Hook.

Says Melo, “You’re not just representing yourself, you’re representing New York. There’s nothing better than that.” #PlayForNY