Russell Westbrook has partnered up with Mountain Dew to become the face of Kickstart. He starred in the recently-released ad above, and had this to say about the new deal:

“Becoming part of DEW Nation just felt really organic and authentic for me. The brand is an instigator – it’s about creativity and looking at life through your own lens and living it the way you want to live it.  Those are all attributes that are core to who I am.”