On Tuesday in New York City, Under Armour launched a brand new technology and a brand new campaign. First, its “I WILL” campaign, which features UA athletes like Canelo Alvrez, Sloane Stephens, Bryce Harper and Kemba Walker in a new TV spot. Along with that campaign comes the latest in UA innovation: Armour 39. The Armour39 system is digital performance monitoring system that you’ll be hearing a lot more about in the near future.

For more coverage of the event, including our 1-on-1 interview with Houston Texans running back and Under Armour athlete Arian Foster, head over to TDdaily.