by Chris O’Leary / @olearychris

After a six-week hype period, the adidas adiZero Crazy Light hits stores and web retailers today. We’ve hit you recently with a series of videos that adidas posted on its Facebook page, but we’ve got one more for you today, showing a little behind the scenes action on the making of those competition-slicing ads.

The shoe is customizable at miadidas and available at Eastbay and will sell in stores for $129.99.