Spring is on its way, and with April in full swing, Foot Locker and Nike are re-introducing the Fresh Air campaign, this time with a new concept called “Air for All.” Nike and Foot Locker are animating athletes from past and present as superheroes. The Air Alliance features Bo Jackson (#BoKnows), Clay Matthews (#BigPlayClay), Ken Griffey Jr (#GriffeyJunior), Charles Barkley (#SirCharles), Kevin Durant (#Durantula), Megan Rapinoe (#Crossfiremeg) and Allyson Felix (#Sprintz). Wondering what the hashtags mean? Our friends at Foot Locker explain:
Your Mission! Dr. Deflation has escaped from Air Max Security prison, and is launching a mission to steal the world’s air. From car tires to the best Nike Air Max product available at Foot Locker, no air is safe. Only the Air Alliance can successfully stop him. You can help the Nike Athletes defeat Dr. Deflation by tweeting the superhero hash-tags, or posting them on Foot Locker’s Facebook Wall. Each tweet or post feeds the “Air for All Power Meter,” releasing special wallpapers and other rewards just for you. Click on the links below to check out the trailer and visit the FL Unlocked page on Friday to see the full length spot and see if the Air Alliance can stop Dr. Deflation!
Check out photos of some of Foot Locker’s new product this month above—the Nike Air Max NM (Nomo), Nike Diamond Turf II and Nike Air Max Griffey Fury above—and keep it locked to SLAMonline for more updates from both Foot Locker and Nike.