How should we introduce Mathias Murphy? Well, we could tell you he’s a bespectacled Thunder fan who’s been posting a steady stream of pics and videos of Kevin Durant.

Or we could tell you he’s on Nike’s payroll.

Whichever you want to believe.

But the results, which paint KD as a regular guy (who doesn’t mind inviting over a creepy kid), are pretty cool. ‘KD’s neighbor’ is promoting his twitter account and YouTube account like a seasoned veteran since last weekend, so we think it’s fair to say Nike has created yet another viral campaign.