Raw passion is what the new “all adidas” campaign is all about. Derrick Rose, B.o.B., Katy Perry and Lionel Messi go all in this 60-second spot that blends sports, style and fashion. Adidas will also be giving fans a chance to be in its next national TV commercial. And you don’t have to swallow knives to do it — just showing your “Game Face” will suffice. Dwight Howard will have the 411 on that later this week!