Los Angeles Lakers superstar guard Kobe Bryant is one of several prominent athletes in Nike’s newest ad campaign, “Find Your fast”.

In the spot, Bean and a host of other notables talk up the value of speed on the field of play.

Per Kobe’s personal website:

Kobe Bryant 5-Time NBA Champion: “Fast can be about beating the defender to a spot, or not letting the offensive player get to his spot.”

 

Nike’s “Find Your Fast” campaign brings together some of the planet’s beacons of speed to inspire athletes to run or train for their fastest time this summer. Whether preparing for a first mile or looking to shave seconds or minutes off a personal record, all athletes can get faster.

 

“Find Your Fast.” Featuring the world’s fastest commercial starring Kobe Bryant and world famous magician David Blainee; one of the world’s fastest men, Michael Johnson; the world’s fastest woman, Shelly-Ann Fraser-Pryce; the world famous Road Runner cartoon and many more. Highlighting one of Nike’s speediest running shoes, the Nike Air Zoom Elite 8. […] “I’m fast at learning new things,” Bryant said. “I once had to play Carmelo in a video game. Played once, then beat Melo when we played.”