Steve Ballmer, the billionaire owner of the LA Clippers, unveiled the team’s new branding on “Conan” Wednesday.

Ballmer says this is part of shedding the stain left by Donald Sterling on the organization.

Clippers All-Star forward Blake Griffin starred alongside his boss in a “Funny or Die” skit touting the team’s new look.

Per the OC Register:

Ballmer explained the rebranding in the interview with Conan O’Brien:

 

“Let’s face facts: You look back at the history of the Clippers, it’s not a happy history. I bought the team about a year ago in the unusual circumstance at the time, and we said, ‘Hey, something has happened here.’

 

“No. 1, this may have been a nutty thing, but people know who the Clippers are. But people want a new Clippers, they want a happy ending to the story. … I bought the team so late we couldn’t do much, but now we’re introudcing the new Clippers.”