by Chris O’Leary / @olearychris

For their new digital campaign, New Balance dropped a series of short, documentary-style videos, under the umbrella of “Where Are You Running To Next?” Three prominent hip-hop figures are featured in the videos: DJ Mars, Rich Medina and Don Cannon.

All three talk about their life in, out and around music, and what they wear on their feet while they run out their hectic day-to-day lives. Each video has its own microsite at NewBalance.com, with new material being added monthly. The microsite also has the DJ’s bios, their custom New Balance US574 designs and special promotions for New Balance sneakers. For example, if you visit the microsite and purchase a pair of the custom US574s, you’ll get 10 percent off your purchase, with free shipping (US only).

Check the videos, which are all really well done, below.

DJ Mars

Rich Medina

Don Cannon