Thursday’s Game 4 delivered a 13.9 overnight rating, according to Nielsen—the highest-rated Game 4 on ABC in over a decade. Through four games, the NBA Finals is averaging a 13.1 overnight rating, which is up 26 percent from last year and the most since Michael Jordan’s last Finals appearance in 1998.
The 2015 NBA Finals, in which the Cleveland Cavaliers and Golden State Warriors are tied 2-2, is the highest-rated ever on ABC through four games, according to Nielsen. Last night’s Game 4 delivered a 13.9 overnight rating, which is the highest-rated Game 4 on ABC in over a decade and up 31 percent from a 10.6 for last year’s Game 4 (Miami-San Antonio). The broadcast peaked with a 16.0 from 11:15-11:30 p.m. ET.
Locally, the NBA Finals on ABC continues to deliver big numbers. In the Cleveland market, Game 4 generated a 45.7 rating, which is the second-highest rated NBA game ever on ABC (Game 3 was the highest). In the San Francisco market, the broadcast delivered a 30.5 rating, which is the third-highest rated NBA game ever on ABC (Games 2 and 3 rank as the highest).
Through four games, the record-setting 2015 NBA Finals is averaging a 13.1 overnight rating, which is up 26 percent from a 10.4 last year.
Additionally, the NBA Finals is expected to win the night across all of television (broadcast and cable) for the 46th consecutive time.