LeBron James‘ popularity knows no bounds and his memorabilia is fetching massive amounts of money. At a recent auction held by Goldin Auctions, an autographed LeBron rookie card was sold to an unknown bidder for $312,000.

More from ESPN:

An unknown bidder paid an immense sum for a 2003-04 card that was signed by James and contained the NBA logo taken off James’ jersey from a rookie year photo shoot.

 

At that price, the James card smashes the record for the highest price paid for a single signed card, easily beating a 1933 Goudey Babe Ruth autographed card, which sold for $50,787.

 

 

It’s the third-highest price paid for a basketball card, surpassed only by a 1969 Lew Alcindor Topps rookie, which sold for $501,900, and a 1948 George Mikan rookie, which sold for $403,664.

 

The highest price previously paid for any James item was the $95,000 venture capitalist Bill Lee paid for a 2003-04 card of James’ from Upper Deck’s Exquisite Collection, which retailed for $500 a pack.

 

The card that sold Sunday morning was pulled from Upper Deck’s Ultimate Collection set, which were sold for $125 a pack with only four cards in a pack.

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