Some new Beats By Dre products will be hitting stores soon, including a pair of athletic headphones, designed with the help of LBJ. XXL has the scoop: “Held at the Best Buy Theater in New York City’s Times Square (formerly the Nokia Theater), the early evening performances took place shortly after a conference held by Jimmy Iovine and Dre to announce the release of the next generation of Beats by Dre products. Included in the new line are the Beatbox (an iPod dock), Powerbeats (sports headphones designed with LeBron James’ help), Beats Pro (high end headphones), iBeats (headphones for iPad, iPod and iPhone) and JustBeats (headphones aimed at a younger audience).”

Also, here’s a commercial promoting Powerbeats that features Lebron, Dre and comedian Affion Crocket: