The opportunity to win big elsewhere was available to Carmelo Anthony this summer, but the Knicks superstar forward couldn’t pass up all that New York has to offer.

Melo re-upped with the rebuilding Knicks, and is now more focused than ever on the expansion of his business empire. Per Newsday:

“I just couldn’t leave from that perspective,” he said at the Bloomberg Sports Business Summit in Manhattan. “There were so many opportunities that I started to build upon here in New York City, business opportunities, different situations.

 

“I just felt if I was to leave, I would have to start all over in the next place, meet new people, build that foundation up once again, and it took me a lot to build that foundation and get it up and going to where it’s at right now.”

 

“I want to brand myself as the digital athlete,” said Anthony, who used the word “brand” often. “I really want to be the pioneer for that digital athlete, and when it comes to tech, I want to be the face of that space.”