Dennis Rodman, the eccentric former forward for the Pistons, Spurs, Bulls, Lakers and Mavs, has teamed up with Premium Brands, Inc. to create a new line of vodka called “Bad Boy Vodka.” According to a press release, the Worm’s new drink will start being distributed in California on July 27. Below is the press release and accompanying photo.

SAN DIEGO, July 10, 2013 ˆ Premier Brands, Inc., a company in the business of creating, acquiring and marketing consumer packaged goods and new product development, today announced that the Company has developed Bad Boy Vodka, a Dennis Rodman branded vodka, for AB Partners LLC under the Company’s beverage development and incubation services.

The Company developed the product from inception, utilizing basketball Hall of Famer Dennis Rodman’s “bad boy” reputation, adding a smooth and edgy twist to a classic spirit. Bad Boy Vodka will be exclusively sold and distributed through Premier Brands’ distribution channels, starting in California on July 27th.

“I’m excited to launch Bad Boy Vodka and work with Dennis and Jorge to create a high quality, fun lifestyle brand,” commented Andreas taste; a perfect representation of whom and what I am all about,” stated Dennis Rodman.

“The taste is incredible, the bottle is a work of art, and the brand is already recognizable. We have already had interest from brokers and accounts,” commented Jorge Olson, President and CEO of Premier Brands.