For the second year in a row, Cleveland Cavaliers shooting guard J.R. Smith has made news during the NBA Finals for something other than his (poor) play.

Smith needs your help to get a reality television show off the ground, because, of course he does.

After shooting lights out throughout the Playoffs, the 30-year-old has crashed back down to Earth in Games 1 and 2 of the championship round (making just three shots on nine attempts in both Cavs losses to Golden State.)

Per Sporting News (via Kickstarter):

The show, called “Team Swish,” will feature Smith and bodyguard “Boom” Smalls. It will be streamed for free if its $450,000 goal is reached. A $10,000 contribution will earn a speaking role on the show, a phone call from Smith and a credit as a Kickstarter producer.

 

“His notorious NBA bad boy persona consisting of late night partying, women, and all-out brawls, proved to be casual tabloid conversation,” the project’s description reads.

 

“But, since his run-ins with the law and the loss of someone who meant the world to him, he’s learned his lessons and turned over a new leaf. Now, he is a loving father, a philanthropist, a reliable teammate and engaged to his sweetheart. It’s time to get to know ‘The Real J.R. Smith,’ and it all starts at home.”