WATCH: James Harden Stars in ‘Basketball Needs Creators’ adidas Spot

by November 17, 2016
james harden

In a new adidas spot, James Harden answers the question: What if creativity was removed from basketball?

By erasing the swag from the court and the culture, Harden makes it obvious that creativity is the lifeblood of basketball.

Featuring cameos from the Wheeler (GA) High basketball team, pro skateboarder Nakel Smith and adidas Basketball’s Global VP of Design Brian Foresta, the spot aims to empower players to harness their creativity to change the game.

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