Cavs superstar LeBron James continues to grow his business empire—he will produce and occasionally make appearances in a new reality television series titled “Cleveland Hustles”.

James, who starred in the critically-acclaimed box office hit “Trainwreck” last summer, also has a development deal with the Warner Bros.

LeBron’s new show will aim to help grow local businesses and create jobs.

Per the AP and NEOMG:

James and his close friend and business partner, Maverick Carter, are producing the series that will debut this summer on CNBC. James also will make some cameo appearances. […] On the show, James and Carter will give four aspiring local entrepreneurs the chance to realize their own dreams while revitalizing a neighborhood in Cleveland.


The premise of the show, according to a news release from CNBC, is James and Carter will help four local entrepreneurs get a jump on building their businesses and work to revitalize and unnamed Cleveland neighborhood. […] The show will be produced by James and Carter’s SpringHill Entertainment and Magical Elves. James and Carter will make cameos on the show but will not appear regularly – their primary role is as co-executive producers, according to their spokesman.


Both James and Carter own multimillion-dollar homes in the Los Angeles area and are expected to spend time there over the summer working on various movie projects, too. […] James’ expansive business empire includes SpringHill, which last summer signed a content agreement with Warner Bros; Uninterrupted, an on-line platform for athletes; Blaze Pizza restaurant chain; a lifetime endorsement deal with Nike, and myriad other investments and endorsements.