Further evidence that there is no need to go to NYC to ‘market’ himself: “The NBA superstar has agreed to a multiyear partnership with McDonald’s Corp., adding the global fast-food giant to a list of heavyweight corporate sponsors that already included Nike, Coca-Cola and State Farm. Financial terms were not immediately known, but the deal certainly will add to James’ substantial net worth. [...] He has filmed his first commercial with McDonald’s, a take-off on the infamous 1993 ad that featured hoops legends Michael Jordan and Larry Bird engaging in a trick-shot competition for a Big Mac. The new spot will debut during the Super Bowl on Feb. 7.”