The media has painted LBJ as CP3′s career adviser this summer — something that he doesn’t like a whole lot — and claims that he wants his good buddy to remain in the West: “Word is LeBron indeed advised Paul to demand a trade but he wants CP3 to stay in Western Conf. to make a better rivalry. Of course CP3 in Orlando running screen rolls with Dwight Howard would be direct challenge to Heat. So that may be a factor, no?”