NBA, FIBA Reportedly Want to Create a ‘World Cup of Basketball’

by June 20, 2012

We’ve heard David Stern and some NBA owners (most notably, Mark Cuban) propose major changes to the participation of high-level NBA talent in the Olympic Games. According to Yahoo! Sports, this is largely based on what most things in this world are: money. And lots of it. The NBA and FIBA are reportedly exploring an idea that’s been branded as the “World Cup of Basketball”: “For months, the NBA has been discussing an end to the Olympic basketball Dream Team movement and delivering its superstars to a proposed rebranding of the world championships called ‘The World Cup of Basketball.’ For the use of its most marketable players, the league office and many NBA owners are determined to create a financial partnership with FIBA for a World Cup that would allow the NBA to significantly share in the windfall of revenues. ‘The owners would be a lot more comfortable letting star players play internationally if they’re sharing in the revenue,’ one league said As constituted now, the International Olympic Committee has control of the Olympic basketball tournament and most of the revenue it generates. Stern says the NBA will take time to deliberate how it will proceed in the future, but multiple league and international sources insist there’s little chance the league will ever send its best players to the Summer Olympics beyond the 2012 London Games. The NBA has long wanted to best protect its financial investments in players by better controlling the medical and training staffs used in international competition. Dallas Mavericks owner Mark Cuban said he isn’t aware of the NBA’s specific intentions in possibly moving its star players to the rebranded World Cup, but says he has lobbied for much more complete control of the tournament. He sees no reason to partner with FIBA or anyone else. He wants the NBA to own, operate and profit on a global tournament using the league’s stars. ‘The question is: Why would we partner with a current tournament rather than start our own?’ Cuban said. ‘If done correctly, it can be NBA-owned and operated and have the potential to be just as large as the World Cup of soccer. That is a product, in my opinion, we want to own, not share. I don’t know what the NBA plan is, but the above is what I will be pushing for.’”