Hornets fans probably haven’t been too pleased with their favorite squad’s play as of late, but maybe this will help cheer ‘em up: Next season, the franchise will be slashing the prices of tickets for 81 percent of the seats in New Orleans Arena. Via The Times-Picayune: “Bucking a global trend of rising prices and diminished value for a dollar, particularly in the sports industry, the New Orleans Hornets next season will reduce ticket prices across 81 percent of New Orleans Arena, a move aimed at increasing ticket sales and product satisfaction. Team president Dennis Lauscha said the team has listened to the desires of its current and former ticket buyers and responded to what surveys indicated was fans’ primary motivation behind purchasing tickets: value. To that end, 13,598 of the seats in the arena, which currently has a capacity of 16,769, will go down in price for the 2013-14 season, the first with the new nickname of Pelicans, as the team continues to re-brand all aspects of the operation. … In an effort to have long-term sustainability in ticket sales, the Hornets/Pelicans next season will introduce pricing plans that will vary within sections, with season price reductions ranging from a high of $2,124 – a discount of 44 percent from the current price – to a low of $50. Additionally, 3,748 seats will be reduced by 20 percent or more and there will be 2,162 seats available in the arena at $10 or less per game.”