Hours ago, sources told SLAMonline that Allen Iverson would be officially announcing his retirement in the coming days. In the ensuing time, the story has grown legs of its own, as Twitter and the WWW have come together to share, laugh and cry about the news. And now Reebok, the sole sponsor that stuck with the 11-time All-Star throughout the duration of his career, is ready to officially respond to the story.

“Allen Iverson is easily one of the greatest players to have ever played in the NBA,” says Todd Krinsky, Reebok’s VP of Global Classics and Basketball. “He changed the game and set the new standard for the next generation of players. Reebok is proud to have been beside Allen since the Draft, and his legacy will continue to live on.”

Though the timing is coincidental, Reebok Classics has long-planned an Iverson-based shoe launch for this coming Friday, August 23.

As for the far future, the Canton, MA-based brand still has a contract with Iverson and plans on continuing their business relationship well into the future.