Thanks to Shaquille O’Neal, you can now get drunk on “Luv Shaq”. That’s the name of the vodka that the big fella has begun to peddle. Per the NY Post (via TBJ): “Shaquille O’Neal is launching his own line of vodka — sensationally titled ‘Luv Shaq.’ The former NBA star plans to launch the brand early next year, and for all those barroom athletes, it is sugar- and gluten-free. We’re told Luv Shaq comes in coconut flavor, and the bottle features an image of O’Neal with giant wings. Drew Adelman, founder of Devotion Vodka, which is producing Shaq’s sauce, tells us it will directly compete with Sean ‘Diddy’ Combs’ Ciroc, but at a ‘more competitive price.’”