Some cool news from our friends at Spalding today, in partnership with a pair of NBA stars you may know:
Today, Spalding reignites the passion of basketball fans everywhere in an integrated campaign for the iconic brand. Called #TrueBelievers, the campaign begins a movement around those who have the uncompromising confidence needed to defy all odds and obstacles.
To fuel that movement, Spalding is building a global, multi-platform world around the modern player’s lifestyle. This non-traditional approach leverages social media and digital content in ways that spark people to share their own True Believers spirit.
Amplified by NBA superstars Damian Lillard of the Portland Trail Blazers and DeMar DeRozan of the Toronto Raptors, who will engage in a special Periscope interview on Feb. 3rd prior to their showdown in Portland on Feb. 4th. The gentlemen will discuss their upcoming match-up and what it means to be a True Believer. The #TrueBelievers rallying cry will also be heard via digital takeovers on NBA.com and BleacherReport.com websites. The multi-platform campaign includes layers of video-storytelling, rich media, events, a robust social media presence and a new content hub on TrueBelievers.Spalding.com featuring the Spalding Nickname Generator.
By answering a series of quick, yet intuitive questions, consumers can generate a Nickname, which is then delivered to them by brand endorsers Lillard and DeRozan. These unique names will be created for True Believers to discover and share on their social networks. For a limited time every consumer who generates a nickname will be entered to win a trip to the NBA Finals.
Follow @spaldingball on Instagram to join the movement. Join the conversation by following @spalding on Twitter and tune into YouTube.com/Spalding to see what True Believers are all about. Explore the world of #TrueBelievers and see them in action at TrueBelievers.Spalding.com.