Stephen Curry still has the League’s most popular jersey .
The back-to-back MVP’s No. 30 shirt tops those of LeBron James, Kobe Bryant and Kyrie Irving.
The NBA champion Cleveland Cavaliers are now moving the most team merchandise.
Stephen Curry may have lost in the NBA Finals, but he remains on top in at least one metric for popularity: jersey sales.
In the newest rankings of most popular NBA jerseys, based on overall sales on NBAStore.com from April through June, Curry remains in the number one spot, where he’s been since the end of the 2014-15 season. […] Also in the top five are Cleveland’s LeBron James, recently retired Kobe Bryant, Kyrie Irving and Klay Thompson.
Meanwhile, when it comes to team sales, fans are clearly celebrating the recent title for the Cavaliers, as Cleveland is atop the most popular team merchandise list for the first time since January 2015. The Cavs are followed by the Golden State Warriors, Los Angeles Lakers, Chicago Bulls and Oklahoma City Thunder.