The three most popular NBA jerseys are currently those of Stephen Curry, LeBron James and Kobe Bryant.

The reigning MVP remains in the lead since the last sales update from the League, and the defending champion Golden State Warriors have the best-selling gear.

Results are based on transactions between October 2015-December 2015.

From the press release:

NBAStore.com had its largest Black Friday (Nov. 27) and Cyber Monday (Nov. 30) in history, with combined sales up 20 percent from the previous year.

 

Rounding out the top five players are the Cleveland Cavaliers’ LeBron James (No. 2), the Los Angeles Lakers’ Kobe Bryant (No. 3), the New York Knicks’ Kristaps Porzingis (No. 4), who earned a spot on the list for the first time after a sensational start to his rookie year, and the Oklahoma City Thunder’s Kevin Durant (No. 5).

 

The Warriors once again emerged as the top-selling team, followed by the Chicago Bulls at No. 2, the Cavaliers at No. 3, the Lakers at No. 4 and the Knicks at No. 5. […] Bryant jumps three positions from the latest list (June 2015) to No. 3, while Durant and Thunder teammate Russell Westbrook each move up six spots to Nos. 5 and 7, respectively.