With the NBA lockout in full swing and no end in sight, other leagues and showcases are arising. The American Basketball Association announced today the launch of a new entertainment league, slated to begin play this Saturday, September 10th, featuring former NBAers like Jalen Rose, Bryon Russell and Cuttino Mobley. From abalive.com: “The American Basketball Association (ABA) and its ABA Classics division today announced that it will launch a new entertainment league this fall featuring entertainers, directors, producers, elected officials, business professionals, ex-NBA, NFL, MLB and collegiate athletes. “There’s no doubt about it, good competitive basketball is a very important pastime for so many professionals in the LA area,” stated Deon Taylor, CEO of Ether Sports Marketing, LLC, and one of the principals in the recently-announced ABA Classics, a celebrity-driven, prize money basketball division of the ABA that will make its debut next summer. “The ABA E League was created to promote sports and entertainment while supporting the growth of ABA E League’s social network which has generated significant player participation and audience attendance…The ABA E League Open Run will commence Saturday, September 10, 2011 at Memorial Park in Santa Monica at 2600 Ocean Park Blvd., Santa Monica CA 90405, at 1pm; the event will run until 4pm. In attendance will be a number of celebrities and sports figures including Bill Bellamy (Actor), Jalen Rose (NBA & Fab Five), Bryon Russell (NBA), Cuttino Mobley (NBA), Olden Polynice (NBA), Chris Spencer (NFL), and Ephraim Salaam (NFL). The event will feature a DJ spinning great music and will showcase the tremendous basketball talent around LA.  The public is invited.”